We build and run your live-selling channel on Whatnot.
LiveLaunch builds and operates live-selling channels for brands on Whatnot, the fastest-growing live-commerce platform in the US. It's an additional revenue channel that sits alongside your existing Amazon, Walmart, and TikTok Shop operations — not a replacement for them.
Works alongside Amazon · Walmart · TikTok Shop
A live channel, fully operated
- Studio and on-camera host
- Real-time chat moderation
- Packing and same-day shipping
- Customer service and chargebacks
What we do
The live-commerce team you don't have in-house.
We bring the studio, the on-camera host, live moderation, fulfillment, and customer service. The brand brings the inventory — and keeps full ownership of it at all times. We never purchase inventory, and your existing marketplace listings stay completely untouched.
Studio & on-camera host
A dedicated live studio and a trained host who knows how to present product, hold an audience, and sell in real time.
Live moderation
Real-time chat moderation during every show so your brand's image is protected while the stream is running.
Packing & fulfillment
Every order from every show is picked, packed, and shipped by our team at the pace a live channel demands.
Customer service
Buyer questions, order issues, returns, and chargebacks are handled end to end so nothing lands on your team.
You keep your inventory
The brand owns its inventory at all times. We never purchase it, and anything that doesn't sell ships back.
Your listings stay untouched
Amazon, Walmart, and TikTok Shop keep running exactly as they are. Live is an additional channel on top.
How it works
From inventory to a live channel, step by step.
A clear, operator-run process. You stay in control of your product and your account.
- 01
You ship us inventory
Brand ships US-based inventory to our facility, or we arrange pickup. Ownership stays with the brand throughout.
- 02
We run the operation end to end
Live studio, on-camera host, real-time moderation to protect your image, packing and shipping every order, plus all customer service and chargebacks.
- 03
Sales run through your Whatnot account
The channel operates under the brand's own Whatnot account, so sale proceeds pay out directly to you.
- 04
Unsold inventory comes back
Anything that doesn't sell on the channel is packed up and shipped back to the brand.
- 05
Live in weeks, not months
Typical time from signed deal to a live channel is a matter of weeks — versus the 2+ months it usually takes to build this in-house.
Who we work with
Established brands with real inventory and no live channel.
Already selling on marketplaces
You have an established presence on Amazon and/or TikTok Shop and a team that knows how to run it.
Real US-based inventory
You hold your own inventory in a US warehouse or distribution center — not inventory locked inside Amazon FBA.
No live channel yet
Live selling isn't running in-house today, and building the team, studio, and shipping cadence from scratch isn't realistic.
Focus categories
Categories that demo well live and move fast in a live-show format.
Jewelry & fashion accessories
High visual appeal, easy to demo, strong repeat-buyer behavior.
Home decor & furniture
Story-driven products that benefit from being shown in real time.
Kitchenware & glassware
Demonstrable, giftable, and fast-moving in a live-show format.
Why live commerce
The US is early. Whatnot is leading the shift.
Live commerce — a host running a live video stream and selling product in real time — is already a massive, mainstream channel in China. The US is early in adopting the format, and Whatnot is leading that shift: it has grown roughly 75x over the last four years and is currently the fastest-growing e-commerce format in the country.
Most cross-border sellers and US import brands already have marketplace teams for Amazon, Walmart, and TikTok Shop. What they lack is the specific skill set live selling requires: hosting, real-time audience moderation, and same-day shipping paced to a live stream. That's the gap LiveLaunch fills.
Whatnot growth, last four years
Results
Proof of demand and execution.
Brands LiveLaunch has worked with and advised — including Bladebox and Lone Survivalist — have averaged $6,000–$20,000 in sales per day, with five-star channel reviews.
Average sales per day across brands we've worked with and advised
Channel review ratings on the channels we operate
From signed deal to a live, selling channel
About the founder
Hi, I'm Justin.
Founder & Operator
I started LiveLaunch after watching brand after brand realize that live selling was working — and then stall out because there was nobody in-house who could actually run it. I also run All Service Media (ASM), a digital agency, but LiveLaunch is its own operation, built specifically to run live-selling channels for brands on Whatnot.
LiveLaunch is my answer to that. It's a hands-on operating team: a studio, a host, moderation, shipping, and support, all under your own Whatnot account. You keep your product and your customer relationship. We bring the people and the process that make a live channel work day after day.
If you're curious whether live is a fit for your catalog, I'm happy to talk it through directly.
Get in touch
Let's talk about a pilot channel for your brand.
A short call to look at your catalog, your inventory setup, and whether live selling makes sense as an additional channel.